GUIDESTAR

Overview

For this project I was asked to create an app for a non-profit organization. I chose to make a mobile friendly version of the GuideStar site and utilize the company’s new branding style.

Persona Cards and Empathy Maps

Persona cards were used to create a clear understanding of who would be using the app and how they would be using it. This allowed me to focus on what deliverables and functions should be included. The empathy map was used in the creation of the persona cards. Since I did not have individuals as my donors and receivers in this project, I created a custom empathy map to help me get a better understanding of my target audience.

Style Board and Ideation

The style board was used to maintain a consistent style and palette trough the cover. The style goals were to match Candid’s new branding in a mobile friendly platform, while adding new ways to interact with their content. The layout was wire-framed. The final layout was determined based on reading comfort and usability.